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Support your foundation. Everything else follows.
There Had to Be More to the Story
It still looked like the product you trusted.
What was inside quietly changed.
Your biology didn't.
It's easy to assume a product you've known and loved for years still contain the ingredients you remember. The label may even look the same.
Sometimes, it is. More often than not, it's not.
In one study, approximately 84% of leading packaged food products were reformulated between 2009 and 2018.
Even long-trusted prescription medications can change, too. Brand names often stay the same while inactive ingredients can be hidden under "umbrella categories," suppliers change, manufacturing processes are modified, and generic substitutions evolve.
Many of the foods we eat, the products we apply to our skin, the supplements we take—and even the medications we've trusted for years—aren't necessarily made the way they once were.
What was inside changed.
Sometimes that meant less key ingredients we think we're getting because it was fully present and effective when we started using it 20 years ago. It can also mean less expensive, less effective substitutes or different sourcing.
We've even seen popular, premium skincare products quietly lower amounts of key ingredients while using less expensive alternatives while continuing to command $300+ price tags. This often happens when you see brands acquired by some of the world's largest consumer goods companies. The purpose of the brand began with the founder's vision and principle. It was famous - but expensive. Then it's acquired and cutting corners to lower the cost of goods becomes the mission - not the option.
The deeper we looked, the more we found.
Some were supplements proven ineffective, simply by the nature of their formulation and delivery - which may benefit the plumbing more than the person taking it.
Too many people spend their hard-earned money on products their biology can't effectively use. Even the best ingredients with the best marketing display you've ever seen can't help much if they never make it where they're needed to support your body.
Not everything was negative. Some were fantastic. In fact - it led us to some life-changing innovations and discoveries we're proud to share with you.
But something kept bothering us.
That word. "Ingredients."
In many cases we found the ingredients themselves changed. Right along with the creation of those "umbrella categories" mentioned above that can hide potentially health-harming ingredients - effectively skirting the FDA requirement listing them by name on the label.
What further knocked our socks off: even your long-used prescription meds can change - without your physician's awareness.
Inspired WellCare began with a simple realization: maybe it was time to stop accepting easy answers, ignoring others, and start asking better questions.
Maybe it was time to bring awareness to real science-backed solutions - along with the HOW and the WHY things worked or didn't work with our biology. Then keep digging until we found something worthy of accepting.
Why things that cost more may actually be worth it? And what can be substituted if cost is a factor?
Why others just had a fun trip through your GI system without leaving souvenirs?
Why something may cost next to nothing and be as important as anything else you're doing to support your long-term health?
Solutions that can truly help people thrive in all stages of life.
instead of accepting chronic illnesses and decline with age as the norm - and the cost of healthcare that creates customers for life, we wanted to find ways to stop settling for treated symptoms. We didn't think our biology should settle for anything.
Especially the ones we've accepted as inevitable.
Our Story
While Kris, Angie's mom, was easing out of a long career on the insurance side of healthcare, she became an integral part of Angie's first skincare company, whose products ultimately found their way to endorsement by some of the most recognizable faces in Hollywood—and, if you're paying attention, even into some of your favorite films.
By then, Angie had transitioned from the film and television industry—while still producing commercials and marketing materials for clients—into consulting, helping beauty and wellness companies build disruptive brands, develop formulations, and bring products to market.
She worked behind the label.
She saw how stories were crafted, and how important details were often tucked beneath "umbrella terms" because, as she heard more than once, "That's not really part of the story."
For Angie, it was.
That curiosity led her deep into the science behind how products are made. She began working alongside world-class scientists, regenerative medicine specialists, and researchers—including Dr. Barbara Krutchkoff. As her expertise grew, she became an Exponential Resource for Dr. Krutchkoff's nonprofit, the Institute of Cellular and Regenerative Medicine (Learn more: IRCM), supporting its initiatives and its Institutional Review Board (IRB).
*A little insider secret: if you want to know whether a product has been seriously studied,
look for research reviewed through an IRB.
She stopped consulting for brands she didn't fully believe in and began searching for products, technologies, and ideas that respected biology as much as they respected click-throughs and marketing dollars.
At the same time, Kris was asking different questions.
Was this really what came after retirement? Golfing followed by days of soreness? Friends accepting chronic pain, stubborn weight gain, inflammation, and growing medication lists as an inevitable part of aging? Watching her friends decline where they could be living their best lives?
Quietly wondering if this was simply how life was supposed to be?
She wasn't convinced.
For Kris, it was about honoring biology and leaving a legacy: supporting fellow Boomers while helping leave future generations healthier than she found them.
Together, that search became a mission. And that mission became Inspired WellCare.
Meet Angie
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Angie Bortolotti
Co-Founder & CEO, Inspired WellCare, LLC
Consultant and Scientific Liaison for Innovation: Bringing First-in-Class Wellness, Beauty and Regenerative Medicine to Market
Connector
+1 (310) 902-2253
For more than two decades, Angie has translated complexity into clarity. Her work spans film and television, strategic brand development, skincare, wellness, scientific communications, and regenerative medicine—fields connected by one belief: the most meaningful discoveries only change lives when people understand them. As Co-Founder and CEO of Inspired WellCare, Angie combines storytelling, scientific curiosity that drives her skills as a Scientific Liaison, and commercialization strategy to help transform breakthrough innovation into trusted solutions that drive revenue by empowering people to make informed decisions about their health.
Scientific Collaboration
One of the accomplishments Angie values most began with an overlooked scientific discovery. Dr. Rongxiang Xu's work generated international attention—including becoming the subject of the only legal challenge to the Nobel Prize Committee—yet much of the underlying science remained largely overlooked in Western medicine for decades. While consulting during Dr. Xu's company, MEBO, with its U.S. expansion brands, Angie recognized an opportunity to reconnect that body of research with today's scientific community. Working alongside world-class research scientists like Dr. Barbara Krutchkoff and Dr. Bruno Péault, she helped bring renewed visibility to Dr. Xu's pioneering work, contributing to scientific dialogue that ultimately culminated in peer-reviewed validation of key aspects of his discovery nearly 30 years after its original publication. That experience reinforced a belief that continues to guide her work today: meaningful innovation deserves thoughtful investigation, credible communication, and the opportunity to stand on its scientific merit.
Beyond the Résumé
Her biggest career accomplishment: helping bring meaningful innovation out of the laboratory and into the hands of the people who need it. A Snapshot of Career Highlights: Co-Founding Inspired WellCare Founding IM720 Creative as its Creative Director, now part of Inspired WellCare, LLC Becoming an Exponential Resource of the Institute for Cellular and Regenerative Medicine (IRCM) Developing commercialization strategies for emerging wellness, skincare, and regenerative medicine technologies Author of educational wellness content, scientific communications, and regulatory documentation, including an Investigator's Brochure prepared for a University Medical Institutional Review Board (IRB) review Produced or Managed Productions for Film and Television with clients that include Lionsgate, Warner Bros., MTV, ABC and HBO; and Creative Partner Marketing Strategist Production Managing for HGTV/Fine Living Network's Dream Home Giveaway with Revolver Films, LLC. Documentary producer and collaborator exploring science, innovation, and regenerative medicine
Film, Television & Brand Strategy
Throughout her career, Angie has helped organizations communicate ideas that inspire confidence and action. Her work with brands and organizations including Lionsgate, Warner Bros., MTV, ABC, and HGTV sharpened an ability to translate complex information into compelling, memorable stories. Today, she applies those same skills to science—developing educational content, scientific communications, commercialization strategies, investor materials, and regulatory documentation, including an Investigator's Brochure prepared for Institutional Review Board (IRB) review at the highest institutional level. Whether producing documentaries, building brands, or helping commercialize emerging technologies, Angie believes trust begins with clear, credible communication.
Giving Back
Giving back has remained central to Angie's work throughout her career. For more than 20 years, she has volunteered with the P.S. I Love You Foundation, now serving as its Strategic Advisor, supporting programs that help vulnerable youth build resilience, empathy, and self-worth. She also serves as a member of The Sandpipers, South Bay's oldest women's philanthropic organization that supports over 65 local non-profits. Whether supporting scientific research, mentoring nonprofit organizations, or helping bring meaningful innovation to market, Angie believes the greatest privilege of her career has been sharing work that has the potential to improve people's lives.
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Meet Kris
45-Year Entrepreneur in Healthcare
Built and led successful companies in the health and insurance industry, bringing decades of experience in operations, growth, and client care.
Wellness Advocate and Guide
Kris has a lifelong passion for prevention, optimized living, and integrative health. She dives deep into the science behind aging and how we can optimize our health - making the most of our years.
Experienced Leader
Bringing wisdom, grounded insight, and practical execution to Inspired WellCare.
Business Partner and Mentor
Co-founder and Chief Operations Officer of Inspired WellCare, supporting strategy, structure, and sustainable growth.
Heart of the Team
Anchors the company’s mission with compassion, resilience, and a steady focus on what truly matters: helping people live healthier, more fulfilling lives.
Generational Wellness Focus
Believes prevention isn’t a missed opportunity of the past, but a love story you can give your body today—for yourself, your children and grandchildren, making the world a better place for future generations.
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Mike and Teri McCulloh, Associates
UNITING TRAVEL, PERFORMANCE, AND LONGEVITY
The trip of a lifetime deserves a body that's ready for it. Mike and Teri McCullough have spent decades helping people discover the world. They've also learned something many travelers don't think about until it's too late: your itinerary is only as good as the body that has to experience it. That's why they joined Inspired WellCare. Together with Angie and Kris, they're passionate about helping people support the biology behind adventure, so the memories they're planning aren't limited by energy, recovery, or resilience. Whether it's exploring Europe, chasing grandchildren, or simply living life to its fullest, they believe vibrant health isn't the destination—it's what makes every destination possible.